Entries Tagged 'Links' ↓

My high school roommate (seriously… that was over a decade ago?) Raman has a funny post about his daily desktop architecture projects. I have some catching up to do in the stylish cubicle department. In other Raman news, he has finally succumbed to Twitter.

The always interesting Seth Godin encourages the New York Times, and all of us, to “do what you’re great at.” It’s a simple, but often ignored, branding concept. It’s much easier to expand, expand, expand than to maintain a tight focus. I love his two suggested opportunities for the Times to excel at: what is true, and what is important. He puts it best when he says that there is “Lots of noise online, not so much truth.” I’m tucking those two away for an upcoming collaborative blog project.

Finally, did a leaked AT&T email reveal the launch timeframe for the 3G iPhone? And, should I be getting my Apple news from Fake Steve Jobs? Well, he’s a heck of a lot more entertaining than the dedicated Apple rumor blogs. Just look at this post about “the Hildebeast” bowing out.

Paths Forward is my new recurring series featuring interesting links and stories from around the web. Woohoo! Let’s get started:

The Accuracy of Web Analytics (Marketing Pilgrim) takes a look at research on whether you should implement your JavaScript tag at the top or bottom of your page source, depending on the load time of your page. It’s interesting, and I’m all for greater accuracy in measurement, but I can’t help referring you to Accuracy or Precision, which is jump-started from Jim Novo’s theory that precision (repeatable and reproducible) is more important than accuracy (error-prone and doubtful). I happen to agree. Web analytics data isn’t 100% perfect, but if you can generally expect it to be imperfect in the same ways, so you should be able to derive the actionable insights you need.

Penelope Trunk shares Research That Reveals News Paths to Productivity. The most interesting to me was the suggestion to “stop obsessing over your choices and just decide” since most people tend to overestimate the regret we’ll feel after an emotionally involved choice.

The Dieline has a great post on Sennheiser Eco-Friendly Packaging. It’s a couple weeks old, but I was really excited about it for a couple of reasons. One, it’s consumer electronics, and that’s the industry I spent two years in doing graphic design, including packaging, among other things. The second reason is that as much as I love The Dieline, they seem to focus primarily on food and health/beauty products. It was great to see a change of pace.

Finally, Get Rich Slowly has a post on Personal Currencies. My personal currency for many months was, of course, the iPhone. That is, until my lovely wife bought me one as a “Christmas/Birthday/Anniversary” gift.