Over the weekend, my friend and former roommate Raman posted a great bit about the targeted Obama ad he saw when watching McCain’s SNL clip on Hulu. Smart advertising, right? Here’s another interesting example I came across tonight on the Washington Post website:
Out of sheer curiosity (as an internet marketer myself), I had to click through to see the landing page. Go ahead, click through and come back. Did you notice the great headline? “ALL POLITICS ASIDE…this outfit gets our vote.”
I don’t keep up with Michelle Obama’s television appearances, but I do know she’s incredibly popular. The ad implies that she wore a J.Crew outfit during an appearance on The Tonight Show, so there are probably countless women out there who’d love to copy her look. And the call to action plays right along: “Buy it now, before it sells out.”
The only problem? Google AdWords are a little harder to target than display advertising on Hulu… A guy reading an article about Karl Rove’s prediction of an Obama landslide isn’t exactly who they’re looking for. Regardless, it’s timely and clever. Well played, J.Crew.
