Entries from November 2008 ↓

Quotable: Barack Obama and Andrew Sullivan

From his wonderful victory speech, here’s Barack Obama on the strength of America:

“Tonight we proved once more that the true strength of our nation comes not from the might of our arms or the scale of our wealth, but from the enduring power of our ideals: democracy, liberty, opportunity and unyielding hope.”

For a little balance on the last eight years, here’s Barack Obama on the worst of political times:

“When Democrats rush up to me at events and insist that we live in the worst of political times, that a creeping fascism is closing its grip around our throats, I may mention the internment of Japanese Americans under FDR, the Alien and Sedition Acts under John Adams, or a hundred years of lynching under several dozen administrations as having been possibly worse, and suggest that we all take a deep breath.”

And just because I liked it, here’s Andrew Sullivan on Fundamentalism:

“For me, fundamentalism is not just a distortion of faith but a negation of it. Faith, in my view, should not be blind. It should have the widest eyes imaginable. Nothing that is true should stand in the way of faith, unless one has already conceded that one is believing in a lie. And so science is not to be feared but embraced. And historical scholarship is to be plumbed not ignored. And debate is to be welcomed, not policed. It is only through this process of doubt and questioning that real faith emerges.”

Fashionable Political Ad: J.Crew and Michelle Obama

Over the weekend, my friend and former roommate Raman posted a great bit about the targeted Obama ad he saw when watching McCain’s SNL clip on Hulu. Smart advertising, right? Here’s another interesting example I came across tonight on the Washington Post website:

Out of sheer curiosity (as an internet marketer myself), I had to click through to see the landing page. Go ahead, click through and come back. Did you notice the great headline? “ALL POLITICS ASIDE…this outfit gets our vote.”

I don’t keep up with Michelle Obama’s television appearances, but I do know she’s incredibly popular. The ad implies that she wore a J.Crew outfit during an appearance on The Tonight Show, so there are probably countless women out there who’d love to copy her look. And the call to action plays right along: “Buy it now, before it sells out.”

The only problem? Google AdWords are a little harder to target than display advertising on Hulu… A guy reading an article about Karl Rove’s prediction of an Obama landslide isn’t exactly who they’re looking for. Regardless, it’s timely and clever. Well played, J.Crew.