Paths Forward is my new recurring series featuring interesting links and stories from around the web. Woohoo! Let’s get started:
The Accuracy of Web Analytics (Marketing Pilgrim) takes a look at research on whether you should implement your JavaScript tag at the top or bottom of your page source, depending on the load time of your page. It’s interesting, and I’m all for greater accuracy in measurement, but I can’t help referring you to Accuracy or Precision, which is jump-started from Jim Novo’s theory that precision (repeatable and reproducible) is more important than accuracy (error-prone and doubtful). I happen to agree. Web analytics data isn’t 100% perfect, but if you can generally expect it to be imperfect in the same ways, so you should be able to derive the actionable insights you need.
Penelope Trunk shares Research That Reveals News Paths to Productivity. The most interesting to me was the suggestion to “stop obsessing over your choices and just decide” since most people tend to overestimate the regret we’ll feel after an emotionally involved choice.
The Dieline has a great post on Sennheiser Eco-Friendly Packaging. It’s a couple weeks old, but I was really excited about it for a couple of reasons. One, it’s consumer electronics, and that’s the industry I spent two years in doing graphic design, including packaging, among other things. The second reason is that as much as I love The Dieline, they seem to focus primarily on food and health/beauty products. It was great to see a change of pace.
Finally, Get Rich Slowly has a post on Personal Currencies. My personal currency for many months was, of course, the iPhone. That is, until my lovely wife bought me one as a “Christmas/Birthday/Anniversary” gift.
2 comments ↓
haha. personal currencies is great. i tend to annualize small expenses + say “that’s a plane ticket to X”
another place w/ an interesting twist on this concept is http://www.wantsforsale.com
I think my new personal currency is a road bike. I’ve been talked into going on a big ride this summer, and I’m thinking about commuting by bike a couple times a week.
Wants for Sale is a great site. I love that people have actually bought some of their stuff… the “clean underwear” and “dirty underwear” series is hilarious.
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