Animal House - Clever Product and Packaging Design

Animal House - Clever Product and Packaging Design
Originally uploaded by JHawbaker1800

Having helped launch a telephone whose industrial design was inspired by an ice cream scoop, I knew I had to write about this clever ice cream spade I recently saw in Target.

I love the concept of the Animal House product line, which takes ordinary kitchen gadgets and gives them a sense of fun through the animal-inspired forms. The packaging takes the concept one step further by placing the shapes in context — take a look at the ocean/iceberg illustration behind the “tail.” Clever, fun and definitely memorable.

For a near-daily dose of packaging design reviews, be sure to visit The Dieline, which has become one of my favorite blogs.