I just eFiled our family’s federal income tax return this week using TurboTax online. (Confidential to Ella: Thanks for the additional tax credit!) This was probably my fourth year using TurboTax and I was struck by the fact that it has gotten consistently better every year.
I wish I’d thought to take some screen captures along the way to demonstrate a few particular things I liked about it, but I honestly wasn’t expected to be quite this impressed. Intuit is doing a really nice job with usability; Specifically: setting and meeting expectations, guiding users through a lengthy process, writing copy that is clear and concise without being condescending). I remember hearing Avinash Kaushik speak about their impressive analytics and testing programs a couple years back at a Frost & Sullivan conference. He may have moved on, but it seems Intuit’s sharp customer focus is firmly intact.
Another nice feature they’ve added is a community questions and answers section that ties in to whatever section you’re currently working on. I thought that was a perfect example of taking a “Web 2.0″ concept and making it relevant and useful, and it seems to be fairly popular, based on the number of questions and answers available throughout.
Full disclosure: Wait a sec… This is an honest-to-goodness unsolicited rave review. Seriously, if you haven’t done your taxes yet (Hello, procrastinators!), check out TurboTax.
3 comments ↓
yeah, it’s pretty much my favorite web app. worth every penny.
I always use turbo tax except this year the program kinda ticked me off. Somehow it defaulted to deduct sales tax instead of our state tax. I was upset and could not believe we owed. After a careful audit, I found the error and unchecked the box. For some reason it was not automatically taking the larger deduction. Glad I found it as we are getting back some cha ching now. Might want to make sure you are getting the proper deduction on that section.
I love Turbo Tax. I filed my taxes on my own for years, and the first time I used TurboTax, my return went up like 300%…. literally. The next year (this year)? 400% from the non-TurboTax years. TurboTax is my bestest friend.
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